Welcome to New Deal Furniture!

At New Deal we've been serving the El Paso area since 1947. With 2 store locations and our own warehouse system, we display and stock the largest collection of furniture in West Texas and Southern New Mexico. We're family owned and operated right here in town, so when you need something, you're dealing with one of your neighbors and not some out-of-town company.

Our service area includes all of El Paso, Las Cruces, Alamogordo, Truth or Consequences, Carlsbad, Deming, Ruidoso, Van Horn, and Sierra Blanca. We also service the following New Mexico counties: Doña Ana, Luna, Sierra, Otero, Eddy, Lincoln, Chaves, Grant and Socorro. Texas counties include: El Paso, Hudspeth, Culberson, and Jeff Davis.

El Paso's Largest Selection

New Deal is El Paso's only multi-floor furniture showroom featuring millions of dollars in name brand furnishings, home appliances, electronics and premium bedding.

The Finest Names

Broyhill, Bassett, LA-Z-BOY, Stanley, Sealy Posturepedic, Lane, Flexsteel and more.

Immediate Delivery On Instock Items

New Deal has the largest selection of in-stock furniture on the border. In most cases if you see what you want on our showroom floor, we can deliver it to your home when you want it or we'll have it ready for you to pick up.

We Can Finance Anybody

At New Deal we have guaranteed financing! All you need is a job and valid home address and we can get you the financing you deserve.

2009 Retailer of the Year

The Arizona Home Furnishings Representatives Association (AHFRA) has named New Deal Furniture Retailer of the Year. Out of hundreds of furniture stores in West Texas, New Mexico, Arizona and Nevada the AHFRA selected New Deal Furniture as the regions number one retailer. This is a first for any El Paso furniture store!

Find what you need!

Our Virtual Store is designed to ensure your shopping experience is easy and pleasurable while you shop for all your furniture needs. At New Deal Furniture, you will find many products in the categories of Accents, Area Rugs, Baby Products, Baby Products, Bedroom, Candles, Crafts, Dining, Fireplaces, Game Room, Garden/Outdoors, Gifts, Hardware, Lighting, Living Room, Mattresses, Miscellaneous, Office, Outdoor Furniture, Personal Care, Pet Accessories, Stationery, Tableware, Top of Bed, Wall Hangings and Youth.